Public Relations (PR) plays an integral part in business continuity. It is the practice of disseminating information between organizations and the public. There is a big difference between PR and advertising in terms of the method but the goal is the same: spreading awareness to entice more audience.
Advertising requires direct payment. PR, on the other hand, gains exposure by using the public interest, which does not need payment. The aim of PR executives like Ronn Torossian is maintaining the public and stakeholders (like partners, investors, and employees) positive view of the company.
PR executives like Ronn Torossian target the audience as well as the media and other influencers by establishing relationships. PR process involves designing campaigns, writing news releases, creating contents for news, making speeches, managing the reputation of the company and many more.
There are different tactics employed by PR executives like Ronn Torossian to be successful and gain competitive advantage from other companies. Here are some tactics that you should know if you are serious about being a PR professional:
Understand your competitors
There is a good reason why many companies spend thousands of dollars studying their competition. By studying other companies, you will have a clearer picture of how their business works. You can use the data you gathered to improve yours and create a greater advantage versus your competition.
Provide media commentary
There is a reason why journalists are part of PR professionals. They will make sure to establish and maintain good media relations. But before that, they need to constantly look for exciting angles to stir the attention of the audience. You can start by pitching yourself for an interview.
Maximize the opportunities
There is no useless event or conference if you maximize the opportunity. All should be considered because one way or another it will reach your target audience. After positioning yourself or your company as an expert in a particular field, it is time to grace the events or conferences with your presence. This is a good way to stir awareness and build your credibility.
The most important here is you totally understand your company and the products or services that you are pushing to the target audience. It is not easy to build and maintain relationships with the media but it is proven to be the most rewarding part at the end of the day. Remember that using media, you do not need to pay anything, unlike advertising or marketing.
If you really consider this, there are many avenues that you can consider. If you are still a student, start small time and work your way up. PR professionals have different specialties. For sure there is something for you there. Do not give up because the road is not easy but it is not impossible. Attend seminars and conventions if you can. You can also start with joining PR clubs.